5 Questions with HR Leader Bob Selle on Why Decisions and Data Go Hand-in-Hand

  Photo: Getty Images

Photo: Getty Images

Wellbeing goes far beyond what many think of when they hear the word “wellness.”  And employers realize that employee wellbeing is a key building block to creating an engaged and productive workforce. 

Bob Selle, Chief Human Resource Officer of Ocean State Job Lot (OSJL) talks with our team at BetaXAnalytics (BXA) about the challenges employers face with respect to maintaining a “well” workplace, and how data allows them to achieve this. 

BXA: What challenges make it difficult to have a healthy workplace?

Selle: Keeping a heathy workplace is hard, and retail poses some unique challenges. Associates are so spread out geographically and being able to communicate and get the right message can be difficult. Helping the associates understand the "why" to living a healthy lifestyle is also a challenge. We strive to translate what it means to their quality of life when they make healthy lifestyle changes.  Lastly and most importantly, we need to tie pieces together so they understand all the individual links that fit in a wellbeing chain.  Wellbeing goes beyond physical activity and nutrition; mental health, sleep, finance, and stress are all individual parts that tie the chain together.

BXA: How does Ocean State Job Lot support a healthy workplace?

Selle: OSJL supports a healthy workplace through a number of activities.  First, we have best in class benefits offerings at a very low premium to our associates. We are all one family and we believe in sharing our profits and low cost, and offering quality healthcare is one way to do this. We also listen to our associates.  For example, our associates want to be active and also give back to their communities. So we will pay for their entry fee in local walks/runs. We work with partners who share our values and find ways to have fun challenges between the locations we serve. Eating right is a big deal so we partner with Chop Chop, a non-profit who helped us create recipe cards and menus we share on our communications portal. Understanding that caring for associates and their families means caring for their pets, we now offer pet insurance.  In addition to this, we provide life insurance for every associate who works 20 hours or more.  Supporting a healthy workplace means so much more to us than the obvious.  We want to prioritize providing the education and resources that can ensure our associates have the tools they need to be healthy.

BXA: Why is data-driven decision making important at Ocean State Job Lot?

Selle: Data is valuable because it takes the emotion out of the equation. I like to ask my team, “What is the story?”  Data can provide this in many ways. The story can be told in pictures or graphs, but the bottom line is that it's factual and actionable.  The traditional barriers to using data to drive decisions are access (people do not know how to obtain the data they need) and understanding (people do not understand how using data can help them to form better decisions.) Every company has limited resources, so it is important to be targeted in your approach to wellbeing in order for your efforts to succeed.  At OSJL, we want to be smart stewards of our finances to be able to provide the best benefits possible for our associates, while providing low prices for our customers; making data-driven decisions helps that to happen.

BXA: How does OSJL use data to support their spending decisions?

Selle: We use the data to ensure that we work with the right providers for our associates. For example, if we did not know that not having life insurance coverage was a stress for our people, we would never have invested in this. Data showed that our associates are more at ease if their pets had insurance, so we made a business case to offer this benefit. Lastly, we have learned from our data that those who work part time for a number of businesses may not have the resources if an emergency came up.  So OSJL provides a full service employee assistance program to ease the burden.

BXA: What does the future of wellbeing look like at Ocean State Job Lot?

Selle: The future of wellbeing for OSJL is two-fold. First, we are becoming “surgical” in our approach to using data.  We want to make sure the resources we are providing to keep employees healthy are aligned with our true cost drivers and needs.  Second, wellbeing is at OSJL will continue to be fun and rewarding. Seeing and hearing the stories of associates who have transformed themselves using the tools we provide is priceless. This is why I do what I do.

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Founded in 1977, Ocean State Job Lot is the Northeast's largest, privately held, closeout retail chain with 126 stores in New England, New York, and New Jersey; approximately 4,800 employees; and annual sales exceeding $650 million. Our company mission is to provide exceptional value to our customers through opportunistic buying and selling of quality brand name merchandise, and to share the resulting profits with stockholders, associates, and the communities in which we live and work. The Ocean State Job Lot Charitable Foundation has a long history of philanthropic leadership, placing emphasis on local food banks in communities where we operate stores. Ocean State Job Lot is headquartered in North Kingstown, RI. oceanstatejoblot.com

BetaXAnalytics partners with employers like Ocean State Job Lot to use “data for good” to improve the cost and quality of health care.  By combining PhD-level expertise with the latest technology, they help employers to become savvy health consumers, saving health dollars and better targeting health interventions to keep employees well.  For more insights on using data to drive healthcare, pharmacy and wellbeing decisions, follow Follow BetaXAnalytics on Twitter @betaxanalytics, Facebook @bxanalytics and LinkedIn at BetaXAnalytics.